Addressing and Mitigating TB Stigma

Pi Consulting partnered with governments, development partners, and media organizations to design and implement India's largest multilingual public-facing campaign on TB stigma. Combining evidence-based communication with creative storytelling and strategic partnerships, the campaign elevated stigma reduction as a critical component of TB care while supporting public awareness, behaviour change, and dialogue around inclusive health policies.

System Transformation Through COVID-19 Survivor Stories

Pi Consulting designed and launched a multilingual, community-led campaign centred on the lived experiences of COVID-19 survivors. By translating survivor stories into evidence for advocacy, the initiative highlighted critical gaps in diagnostics, therapeutics, and health system preparedness while strengthening the case for more resilient and people-centred health systems.

STRATEGIC COMMUNICATIONS

At Pi Consulting, we believe that effective communication is about more than sharing information, it is about creating understanding, shaping dialogue, and inspiring action. We provide strategic media and communications support to help partners communicate complex social and development issues in ways that are evidence-based, culturally relevant, and audience-centred.

Our work combines expertise in social sciences, research, public health, and the creative and visual arts to develop communication strategies that resonate with diverse audiences. Through compelling storytelling, creative content, and strategic media partnerships, we help partners translate evidence into meaningful conversations that influence behaviour, policy, and systems change.

What We Do

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Strategic communication planning

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Creative storytelling and content development

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Media engagement and strategic partnerships

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Knowledge translation and evidence dissemination

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Behaviour change and public awareness campaigns

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Multimedia and digital communications

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Advocacy and policy communications

Our Approach

Every communication strategy begins with understanding the people it is designed to reach. We work with partners to develop communication strategies that are informed by research, cultural understanding, media insights, and development priorities.Our approach is guided by four key questions:

What is the communication goal or intended outcome?

What do we know about the audiences we want to reach?

Which messages, platforms, and formats will create the greatest impact?

How can communication foster dialogue, influence behaviour, and support lasting change?

Featured Case Studies

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Pi Consulting partnered with governments, development partners, and media organizations to design and implement India's largest multilingual public-facing campaign on TB stigma. Combining evidence-based communication with creative storytelling and strategic partnerships, the campaign elevated stigma reduction as a critical component of TB care while supporting public awareness, behaviour change, and dialogue around inclusive health policies.
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